Logo Design Insights for Amateur Designers

July 31, 2019
3 min read
3 min read

Logos are often what people base their opinions about different brands on. This is because the companies use their logos everywhere- websites, blogs, promotional products, billboards, digital ads, etc. So, if your logo is unoriginal, dull, or unattractive, then you may end up sending the wrong message to your target audience.

Every branding professional worth their salt understands the importance of branding and logo design. So, if you want to create a powerful logo but don’t want to compromise with the quality, then be sure to keep the following things in mind:

Inspiration

It’s important that you check out some of the most successful logo designs that are out there in order to get inspiration and learn about different design techniques and trends that can help in creating the best designs yourself. Otherwise, you can end up using design styles that are outdated or simply boring.

Colours and Typography

You may already know this, but colours tend to play with our emotions. This is why brands pick their colours carefully so that they are able to send the right message across the market. For instance, Shell, DHL, and Subway focus on the colour yellow  to reflect optimism and clarity. In the same way, Canon, Lego, and Netflix have chosen red as the primary colour for their logos to show youthfulness and excitement.

Just like colours, typography also plays an important role in creating great logos. You can get an idea from the fact that are so many inspiring websites that are largely focused on typography alone. So, choose fonts that speak your language. If you don’t know which fonts are best suited to you, then you can also look at what emotional attributes they’re used to provoke online.

Scaling

If you are creating a complex logo, then it’s possible that it’ll look unrecognisable when it’s scaled down. In the same way, some designs won’t look as good when they scaled up. Plus, you may use your logo on various products viz. pens, business cards, billboards, etc. So, you need to make sure that the design is versatile and can be used in any orientation and size without losing its clarity.

Other Logo Design Options:

If you don’t want to go through the tedious process of designing a logo from scratch, then the following are some other good options that you can consider to make the process easier and simpler:

Online Logo Makers

Online logo makers make it easy to design logos without spending a lot of money or time. This is because they are designed to create high-quality logos using technologies like automation and machine learning. So, you need to do little work to get the perfect logos. All you have to do is tell the program what kind of logo you want, and it can design it for you!

Freelance Portals

Today, you can find all kinds of freelance websites where skilled workers from across the globe offer services like graphics design, eBook writing, app development, and of course, logo designing!

If you want a human graphic designer to create a logo for you but at a small cost, then you can certainly consider using a Freelancer platform where you can find and hire a logo designer.

Logo Templates

There are lots of logo template websites that offer a wide range of logo templates that you can customise as per your requirements. This saves a lot of time that would otherwise be used in designing a logo in the traditional manner. However, this also means that you don’t get designs that are 100% unique or designed exclusively for your business.

Parting Words

Today, creating a beautiful logo has become easier than ever. You have so many options to choose from which come with different costs and benefits. So, understand your requirements carefully and pick the path that makes the most sense to you. Good luck!