How Much Should You Price For Redesigning A Badly Made Site?

December 28, 2016
3 min read
3 min read

As a web designer you know that redesigning a website can be tricky, but re-designing a poorly made website can be even harder, so it’s only fair to say that your paycheck should reflect your effort.

However, in any line of business, the topic of money is an awkward subject to approach, even more so when you are a freelancer. Often people who are either not too sure about what they should be charging or a little shy when money is involved are left underpaid and unhappy.

It helps to know exactly how much you should be paid for a job and the difference in price for various types of jobs.

In this article, you will see the common traits of a badly made site and how you should go about estimating your fee.

Content Layout

Few things are as crucial in determining how much traffic heads towards a website than the content layout. As a web designer, you will know that whenever you are asked to redesign a poorly made website more often than not one of the main problems will be an unorganised content layout.

To figure out how much you should charge you need to get into specifics because redesigning a website’s content layout can be a vague task. Do they want you to simply rearrange what is already there to make it easier to use? Or do they want you do start from scratch and use their content to build a whole new layout? The latter takes a lot more time, so remember that your payment should reflect that.

Getting rid of clutter

Getting rid of clutter isn’t the hardest job for a web designer, but again the specifics are what you need to gauge how much you should be charging. For this, it all boils down to the amount of time you will spend doing the task before you give your client a fee figure out how long it will take you to tidy up one page. Then work out how much you charge for that amount of time and use that number as a basis for each page that you have to de-clutter.

Fixing the background

Much like re-organising the content layout, fixing the background of a website isn’t the most difficult task to complete, and it shouldn’t take you a lot of time. However, a common mistake web designers make is having a flat fee for this kind of work when in reality the fee for this job depends on the client. Instead of charging a flat price, ask your client how much they are willing to pay and use their response to gauge how much you are willing to charge.

Fixing the colour and typography palette

Another common facet of redesigning a website is making it legible by introducing clear fonts in colors that do not clash with the background. This type of task might not be difficult, but it does take a lot of time, patience, and a keen eye. To estimate how much you should charge for this kind of work you need to focus on time as well as effort. How bad are the pages that you have to change? How much text needs changing? How long will it take you to find the correct fonts and colors? Knowing the answers to these questions will give you a good idea of how much effort is involved as well as how much you should charge.

Other than considering how much other people charge, how much you would charge if you were taking yourself on as a client and what your capabilities are as a web designer, the above guide gives you a good idea of the questions that you need to ask yourself before you estimate your fee. Take these questions into account the next time you need help figuring out your prices for redesigning a website.

Kate Thora is a Senior Content Specialist for Uphours, an online resource with information about businesses worldwide. Her artistic soul manifests itself also in her love for singing and dancing, especially to traditional Indian music. Follow her on Twitter @katethora1


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