Design is all around us, from the fonts we see every time we read to the cars we drive, our cell phones and even the cardboard cups we drink our coffee out of. Everything has had thought put into how it is seen and experienced. Because of the absolute ubiquity of design and the steady […]
The ability to be connected to people all across the world through technology and the internet has furthered globalization and bred a culturally informed mindset in millennials more than the generations before them. With millennials being the future in a lot of ways (and Gen Z as well), the world of industry has had to […]
As the creative type, you enjoy what you do. But wouldn’t you like to showcase your talent and art to the world? In order to do this, you’ll need to develop a strong fan base. However, developing and interacting with your fan base can be difficult, and you may not know where to start. As […]
The digital world has changed marketing significantly. Alongside this change, digital marketing has begun to require the use of more complicated methods to ensure success. Long gone are the days where banner ads and pop-ups pulled in high amounts of lead generation and conversions on landing pages. The average consumer is much smarter at navigating […]
A graphic designer should know the importance of brand identity in today’s marketing world. You don’t want people to get the wrong impression of your brand, so you have to make sure to capture your brand’s identity. Capturing your brand’s ethos given only a small image and a few words can be a massive task […]
Have you ever been working on a project and thought, I could be doing this at home? Well, that’s probably because you can. For creative professionals especially, it can be beneficial to be able to work from a space that is designed to facilitate your creative process, like your own home. If you are a […]
We live in the age of the smartphone; it dominates the way consumers surf the internet and relate to each other, and it has drastically altered how consumers connect with and perceive the organizations they buy from and support. Because of this, the attention and efforts of marketers has largely shifted from desktop sites to […]
