The growth of e-commerce has drastically altered the way the world does business. Consumers prefer shopping online because it is convenient, comfortable, and budget-friendly. In this present competitive world, it is critical for any e-commerce business to deliver a great shopping experience to users or you may lose them to your competitors.
Yes, you have a well-performing website, but your mobile site isn’t just a smaller version of it. Considering the user experience it must provide, your mobile shopping cart is completely different from its desktop version. There are no steadfast rules for this. As a brand, you just have to step into your customer’s shoes and imagine a customer experience so seamless; your users can’t help but make the purchase and convert. A conversion rate simply implies the conversion of visitors into valuable customers.
Additionally, the conversion rate is directly proportional to the revenue your business earns.
To improve and enhance your e-commerce conversion rates, it is significant to analyse each step of the shopping experience from landing to check out on your e-commerce store. Let’s get into some actionable tips and mobile e-commerce best practices to generate more conversion – even without increasing your visitors.
Mobile screens are smaller than desktops, making it essential to have the website designed accordingly. Also, you might be familiar with Google’s mobile-friendly algorithm updates. The text and images must be bigger and blended with fat finger friendly callable action directives to offer mobile-friendly user experience while browsing your mobile app shopping cart.
To make it easy for your customers to take actions, include only a single call to action per page view as a basic rule in your mobile app shopping cart. For example, in your mobile site or mobile app, the most appropriate call to action is “Add to cart” button. Additionally, make sure you compress image files to maintain great site speed. Using large images must never stop you from delivering a faster browsing experience for customers. To make it further easy for them, do add videos of the product too.
Top-level e-commerce navigation plays a very decisive role in improving your conversions. The mobile home of the app’s home screen should quickly communicate what you offer and why your customers should care. Use a visually pleasing and big menu options with a minimal design, which should offer less scope for distractions. The menu must be easily clickable and tappable with easily recognisable images and clear category names for better user experience. Include product images at the forefront of the homepage to catch the attention of your audience easily.
Including a colourful menu on your home page, like in the above image with pictures helps to instantly grab the attention of the visitors. Users can place the cursor on the preferred choice to browse the products further. Offer ample visual clues right in the navigation to help the consumers understand what all categories are offered and to figure out the right product from the list.
Do you know that most of the online shoppers use their mobile devices to open emails? It is critical to have landing pages designed according to mobile to boost conversions from our email marketing efforts. The best mobile landing pages for your mobile app shopping cart must grab attention, demand actions and earn conversions. It is a smart marketing strategy to highlight exciting offers and add the number of product lefts to create FOMO and out a product in trend on your store. When you design your mobile shopping cart, choose 100% responsive landing page templates designed for high conversions. You can also add some personal touches to customise your e-commerce store and get set converting.
Encourage user participation by arranging contests and giveaways. It is an essential strategy to boost conversions and makes great customer retention technique to follow.
Users visit your mobile store either to buy a product or browse through your products. You have to cater to both needs alike. The search bar must be clearly visible to users and it must provide search suggestions, corrections, and auto fill to save users from the trouble of typing it all again. Semantic searches can dramatically increase the probability of a user buying from your store.
The previous data search is a great staple to serve relevant search suggestions to users.
It is recommended to always keep the user experience in mind, and also to add clickable headers at the checkout page to give the user an overview of different paths.
Users these days are looking for things to be done easily and at their own convenience. No one wants to spend more than a couple of minutes during to the checkout, even if it to buy their favourite item. Include minimal clicks to ensure a faster checkout process and keep frustrating steps out of the scene. Calculate the number of clicks or taps required to complete the purchase and eliminate all the steps you find unnecessary. Leverage UI design elements like the quantity selected using a touch versus a drop-down menu to speed up the checkout process.
Do you want to boost the conversion rate on your mobile e-commerce store? View both mobile and desktop experiences as spate channels so that you can tailor your approach and deliver the right journey specific to mobile alone. If you already own an e-commerce site, you know that boosting conversions and ranking higher than your competitors on search engines is the key to drive sales. However, if you don’t follow these super handy mobile conversion rate optimisation hacks under your sleeve, the chance of winning over your competitors is less.
The good news is that improvements in mobile technology, coupled with users’ familiarity with smartphones mobile receive the same number of clicks as your desktop and tablet sites. But, the sad part is that mobile versions of an e-commerce site and mobile apps still fail to meet user expectations. Don’t worry; you can still catch up with the mobile game. These mobile e-commerce best practices will improve and increase your conversion rates, taking you a step closer to more sales.